The HINSHITSU scissors brand from Hair Look up stands for precision and quality in the hairdressing industry. With innovative design and high-quality materials, their scissors offer a first-class cutting experience for professional hairdressers. From precise cuts to creative styling - HINSHITSU scissors are the perfect tools for demanding hairdressers who strive for perfection.
Hair Look up approached me to create a catalog for exclusive hairdressing scissors. The catalog was to include both regular-priced and mid- and high-end scissors. It was crucial for the catalog to convey an exclusive, elegant and classy impression. I visualized a catalog that reflected the beauty and quality of HINSHITSU scissors on every page.
The choice of color played a crucial role. Black became the main color - timeless, classic and sophisticated. It symbolized elegance and seriousness, while the white and gold accent added a touch of luxury and sophistication. It was important that each catalog section expressed the unparalleled quality and craftsmanship of HINSHITSU scissors. In every line and on every page of the catalog, I strove to capture the unique personality of each pair of scissors and present them in a light that highlights their unique features and functions.
for Hair Look up: Editorial design, Layout, image research, image editing
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Look-up beauty-care GmbH
Gamling 17, 8200 Gleisdorf