Baking by Numbers

Wiener Zucker: Tradition, quality and sustainability in Austrian sugar production

Wiener Zucker – a brand of AGRANA – is an Austrian company that produces high-quality sugar and is an integral part of the domestic food industry. It stands for quality, tradition and sustainability and offers a wide range of sugar variants for a wide variety of needs and applications.

Baking by Numbers: A Sweet Study of Austria's Baking Traditions

You can bake yourself happy. The sweetest study, "Baking by Numbers," focuses on Austria's baking traditions and shows in an entertaining way why sweet things are deeply rooted in our cultural identity. In teamwork with a colleague, we designed this 32-page folder in which we designed the statistics of the 2019 Baking Report as graphically structured infographics in order to present them in an inviting and understandable way. The main brochure in 21x21 cm format was inserted into daily newspapers on a Sunday. The same brochure was then produced in 12x12 cm format in Hungarian, Bulgarian, Slovenian, Croatian, Romanian and English, based on the respective country statistics.

By the way: Christmas without cookies is unimaginable for 71%. 🙂 I also created online graphics in the seven different languages for this project, which were animated by my colleague.