Branding project for Tanja's foot and care studio WOHLkenGEFÜHL: From the logo to the complete brand presence

Designed from the heart for hearts – branding that comes from the heart

For me, branding means evoking emotions, building trust and bringing a brand to life – just like FEELING OF WELL-BEING, where every step brings a little bit of lightness into everyday life. 

When I was doing the branding for Tanja's foot and care studio WOHLkenGEFÜHL I didn't just want to create a design - I wanted to capture a feeling. The feeling when you get up after a soothing foot treatment and it feels like you're floating on clouds. The gentle clouds, the harmonious colors and the loving logo are more than just design elements - they tell a story of relaxation, security and the pure well-being that Tanja gives her customers.