privacy policy

Introduction and Overview

We have written this privacy policy (version 21.05.2024-112796686) to provide you with the information you need in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data we process about you.

Privacy statements usually sound very technical and use legal jargon. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical terms explained in a reader-friendly manner, links to further information are provided and graphics used. We are informing you in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you provide explanations that are as brief, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and that there may be some information that you did not know before.
If you still have any questions, please contact the responsible body named below or in the imprint, follow the links provided and view further information on third-party websites. You can of course also find our contact details in the imprint.

scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

legal basis

In the following privacy policy we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As regards EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course consult this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read it.

We only process your data if at least one of the following conditions applies:

consent (Article 6 paragraph 1 letter a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6 paragraph 1 letter b GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we require personal information in advance.
Legal obligation (Article 6 paragraph 1 lit. c GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate Interests (Article 6 paragraph 1 letter f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not generally apply to us. If such a legal basis should be applicable, it will be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria This is the Federal Law on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), short DSG.
In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
farbgefühl Verena Schröcker – advertising agency
Verena Schroecker
Ferdinand-Porsche-Gasse 7 / Top 4, 8430 Leibnitz, Austria

Authorized representative: Verena Schröcker

E-mail: hey@farbgefuehl.at

Phone: +43 677 62 400 828

Imprint: https://www.farbgefuehl.at/impressum

storage period

Our general rule is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies, for example for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of each data processing operation, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

According to Article 15 GDPR, you have the right to know whether we process your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
- for what purposes we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
You have the right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to complain. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. In Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ In Germany, there is a data protection officer for each federal state. For further information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Director: Dr. Matthias Schmidl

Address: Barichgasse 40-42, 1030 Vienna

Phone number: +43 1 52 152-0

E-mail address:
dsb@dsb.gv.at

Website:
https://www.dsb.gv.at/

data transfer to third countries

We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is another legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, an adequate level of protection for data transfer to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. In addition, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU if this is offered.
We will provide you with more detailed information about data transfer to third countries, where applicable, at the appropriate points in this privacy policy.

security of data processing

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to derive personal information from our data.

Art. 25 GDPR speaks here of “data protection through technical design and through data protection-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always considered and appropriate measures are taken. In the following, we will go into specific measures where necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transfer data securely over the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.

We have thus introduced an additional security layer and fulfilled data protection through technology design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication Summary

Affected persons: All those who communicate with us by telephone, email or online form
Data processed: e.g. telephone number, name, email address, entered form data. You can find more details in the respective contact type used
Purpose: Handling communication with customers, business partners, etc.
Storage period: Duration of the business case and the legal regulations
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and handle your question and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can be sent by email afterwards and stored to answer your query. The data is deleted as soon as the business transaction has been completed and legal requirements permit it.

e-mail

If you communicate with us by email, data may be saved on the respective device (computer, laptop, smartphone, etc.) and data may be saved on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

online forms

If you communicate with us using an online form, data will be saved on our web server and, if necessary, forwarded to an email address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

legal basis

The processing of the data is based on the following legal bases:

Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as email programs, exchange servers and mobile phone operators are necessary in order to be able to conduct communication efficiently.

order processing agreement (AVV)

In this section, we would like to explain to you what a data processing agreement is and why it is needed. Because the word “data processing agreement” is quite a tongue twister, we will often use the acronym AVV in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as data processors with whom we conclude a contract, the so-called data processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the AVV.

Who are data processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. To be more precise and according to the GDPR definition: any natural or legal person, public authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To better understand the terminology, here is an overview of the three roles in the GDPR:

affected person (You as a customer or interested party) → responsible person (we as a company and client) → processor (service providers such as web hosts or cloud providers)

Content of a data processing contract

As already mentioned above, we have concluded an AVV with our partners who act as data processors. This stipulates above all that the data processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, electronic contract conclusion is also considered "written". The personal data is only processed on the basis of the contract. The contract must contain the following:

commitment to us as responsible parties
Duties and rights of the controller
categories of data subjects
type of personal data
type and purpose of data processing
Subject and duration of data processing
place of data processing

The contract also contains all the obligations of the processor. The most important obligations are:

measures to ensure data security
to take possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing register
to cooperate with the data protection supervisory authority upon request
to carry out a risk analysis with regard to the personal data received
Sub-processors may only be commissioned with the written permission of the controller

You can find out what such an AVV looks like at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html A sample contract is presented here.

cookies

Cookies Summary

Affected: Visitors to the website
Purpose: depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
Data processed: Depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.
Storage period: depends on the cookie, can vary from hours to years
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (eg Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152112796686-9
Purpose of use: differentiation of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies.

There are 4 types of cookies:

Essential Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later proceeds to checkout. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes or form data are saved.

advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course, this decision will also be stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

storage period of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You also have influence over the storage period. You can delete all cookies manually at any time via your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, whereby the legality of storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to accept the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for instructions on Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “Cookie Guidelines” have been in place since 2009. They state that storing cookies is a consent (Article 6 (1) (a) GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if no consent has been given, legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to give visitors to the website a pleasant user experience and for this certain cookies are often absolutely necessary.

If cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

Webhosting Introduction

Webhosting Summary

Affected: Visitors to the website
Purpose: professional hosting of the website and securing its operation
Data processed: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used.
Storage period: depends on the respective provider, but usually 2 weeks
Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and saved, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all web pages on a domain, ie everything from the start page (homepage) to the very last subpage (like this one). By domain we mean example.de or musterbeispiel.com, for example.

When you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. They offer web hosting and ensure that website data is stored reliably and error-free. A lot of technical terms, but please stay tuned, it gets even better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and security of the operation
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims

Which data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass this data on, but cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

legal basis

The legality of the processing of personal data in the context of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims arising from this if necessary.

There is usually a contract for order processing in accordance with Art. 28 f. GDPR between us and the hosting provider, which ensures compliance with data protection and guarantees data security.

World4You Privacy Policy

World4You Privacy Policy Summary

Affected: Visitors to the website
Purpose: Website storage and accessibility on the Internet
Data processed: IP address, but above all technical data
Storage period: Log files are deleted after 14 days
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is World4You?

It is quite possible that you have already heard of the web hosting provider World4You. The web host is particularly popular in Austria. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria.

The company from the Upper Austrian capital has been active in the web hosting sector since 1998. World4You operates several of its own data centers in Austria and relies on in-house technology. This ensures fail-safe operation and a fast server connection. As you may have already read in our introduction to web hosting, your data is also transferred to World4You's servers and processed there. This primarily involves technical data such as browser version or operating system, but personal data is also processed using your IP address.

Why do we use World4You?

Like you, we value reliability, speed and security in a website. Even if you visit our website in the middle of the night or we already have a lot of visitors, it has to work perfectly. When you click on subpages, it shouldn't take forever for the page to load completely. And if problems do arise, there should be a good backup system that saves our content and protects all data. To ensure that everything works to our satisfaction, we naturally need a reliable web host. With World4You, we believe we have found a partner that meets our requirements. World4You has its own data centers and therefore a fixed bandwidth, which makes a website quickly accessible. We also value the company's personal support.

What data does World4You process?

World4You can also process your personal data. Our web server automatically stores data while you visit our website. This includes personal data such as your IP address, but above all technical data such as the Internet address of the website you are visiting, device information such as browser version, operating system and the URL of the website you previously visited. It also records when you visited our website and, if applicable, location data. The IP address can be used to increase the security of the website, identify possible errors and also to carry out anonymous statistical analyses. Cookies can also be used to store data.

How long and where is the data stored?

The data is stored on World4You's own servers. The exact retention period of the data depends very much on the type of data and the individual configurations. World4You generally stores the data for as long as it is necessary to fulfil its obligations. The data that is only collected to provide the website is deleted after the end of the respective session. Data that is stored in so-called log files is deleted after 14 days at the latest. However, it can also happen that data is stored for longer, for example in order to have evidence for possible legal disputes.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time.

If you do not want these cookies to be set and data to be saved, you can prevent cookies from being set in your browser. You can manage, deactivate or delete cookies in your browser. This always works slightly differently depending on your browser.

In the “Cookies” section you will find links to the instructions for the most popular browsers.

legal basis

We have a legitimate interest in using World4You to offer our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests).

You can of course also use this support if you have specific questions about data protection at World4You. We also recommend reading the website’s privacy policy, which you can find at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html The FAQs at https://www.world4you.com/faq/de/dsgvo.html have their own GDPR section, where you can also find a lot of useful information.

Data Processing Agreement (AVV) World4You

We have concluded a data processing agreement (DPA) with World4You (World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria) in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what a DPA is exactly and, above all, what must be included in a DPA in our general section “DPA”.

This contract is required by law because World4You processes personal data on our behalf. It clarifies that World4You may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. The link to the order processing contract (AVV) can be found at https://www.world4you.com/faq/de/dsgvo/faq.stellt-world4you-eine-vereinbarung-zur-auftragsverarbeitung-zur-verfuegung.html.

Website Modular Systems Introduction

Website Modular Systems Privacy Policy Summary

Affected: Visitors to the website
Purpose: Optimization of our service
Data processed: Data such as technical usage information such as browser activity, clickstream activities, session heatmaps as well as contact details, IP address or your geographical location. You can find more details about this further down in this privacy policy and in the privacy policy of the providers.
Storage period: depends on the provider
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent)

What are website builder systems?

We use a website modular system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, personal data can also be collected, stored and processed. In this data protection text, we give you general information about data processing by modular systems. You can find more information in the provider's data protection declarations.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website construction kit system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heatmaps, etc.) can also be processed. Personal data can also be collected and stored. This usually includes contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, provided we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. It is possible that the provider stores your data according to its own specifications, over which we have no influence.

right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the website modular system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. This works in different ways depending on which browser you use. Please note, however, that not all functions may then work as usual.

legal basis

We have a legitimate interest in using a website construction kit system to optimize our online service and present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the construction kit if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This particularly applies to tracking activities. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information on this, you can find further information - if available - in the following section or in the provider's privacy policy.

WordPress.com Privacy Policy

WordPress.com Privacy Policy Summary

Affected: Visitors to the website
Purpose: Optimization of our service
Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details about this further down in this privacy policy.
Storage period: It depends primarily on the type of data stored and the specific settings.
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is WordPress?

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

The company was founded in 2003 and in a relatively short time it developed into one of the most well-known content management systems (CMS) in the world. A CMS is software that helps us design our website and present content in a beautiful and organized manner. The content can be text, audio and video.
By using WordPress, personal data can also be collected, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider is stored. However, personal data such as IP address, geographical data or contact details can also be processed.

Why do we use WordPress on our website?

We have many strengths, but real programming is not one of our core competencies.

Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website construction kit system or a content management system like WordPress, this is exactly what is possible. With WordPress, we don't have to be programming aces to be able to offer you a beautiful website. Thanks to WordPress, we can use our website quickly and easily even without any prior technical knowledge. If technical problems arise or we have special requests for our website, we always have our specialists who are at home with HTML, PHP, CSS and the like.

Thanks to WordPress's ease of use and comprehensive features, we can design our website according to our wishes and offer you good user-friendliness.

What data is processed by WordPress?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet service provider and the date of the page visit.

In addition, personal data is also collected. This primarily includes contact details (email address or telephone number, if you provide them), IP address or your geographical location.

WordPress can also use cookies to collect data. These often contain data about your behavior on our website. For example, it can record which subpages you particularly like to view, how long you spend on individual pages, when you leave a page again (bounce rate) or which preferences you have chosen (e.g. language selection). Based on this data, WordPress can also better adapt its own marketing measures to your interests and user behavior. The next time you visit our website, our website will be displayed to you as you configured it beforehand.

WordPress may also use technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and possibly offer interest-based advertising.

How long and where is the data stored?

How long the data is stored depends on various factors. So it depends above all on the type of data stored and the specific settings of the website. Basically, WordPress deletes data when it is no longer needed for its own purposes. There are of course exceptions, particularly when legal obligations stipulate that the data must be stored for a longer period. Web server logs that contain your IP address and technical data are deleted by WordPress or Automattic after 30 days. Automattic uses the data for this time to analyze traffic on its own websites (for example, all WordPress pages) and to resolve any potential problems. Deleted content on WordPress websites is also kept in the trash for 30 days to enable recovery; after that, it can remain in backups and caches until they are deleted. The data is stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right and opportunity to access your personal data and to object to the use and processing of it at any time. You can also file a complaint with a government supervisory authority at any time.

You also have the option of managing, deleting or deactivating cookies individually in your browser. However, please note that deactivated or deleted cookies may have a negative impact on the functionality of our WordPress site. Managing cookies works slightly differently depending on which browser you use. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

legal basis

If you have consented to WordPress being used, this consent is the legal basis for the corresponding data processing. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as it may occur when WordPress collects it.

We also have a legitimate interest in using WordPress to optimize our online service and present it nicely for you. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use WordPress if you have given your consent.

WordPress and Automattic process your data in the USA, among other places. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Automattic uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more details about the privacy policy and which data is processed in which way by WordPress on https://automattic.com/privacy/.

Data Processing Agreement (AVV) WordPress.com

We have concluded a data processing agreement (DPA) with WordPress.com in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what a DPA is exactly and, above all, what must be included in a DPA in our general section “DPA”.

This contract is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. The link to the data processing contract (AVV) can be found at https://wordpress.com/support/data-processing-agreements/.

Social Media Privacy Policy Summary

Affected: Visitors to the website
Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address.
You can find more details in the social media tool you use.
Storage period: depends on the social media platforms used
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to prospective customers. The social media elements integrated into our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel primarily serves the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform in question.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to claim or enforce your rights with regard to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to data processing, you should read the respective company's data protection declaration carefully. If you have any questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

duration of data processing

We will inform you about the duration of data processing below, provided we have further information. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with the company's own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period can also be exceeded.

right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party services such as embedded social media elements at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy statement or cookie policy of the respective service provider.

Information about specific social media platforms – if available – can be found in the following sections.

Instagram privacy policy

Instagram Privacy Policy Summary

Affected: Visitors to the website
Purpose: Optimization of our service
Data processed: Data such as data on user behavior, information about your device and your IP address.
You can find more details in the privacy policy below.
Storage period: until Instagram no longer needs the data for its purposes
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions into our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Meta Platforms Inc., we get our information from the Instagram guidelines on the one hand, but also from the Meta privacy guidelines themselves on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to present our content in a varied way. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our advertisements are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes names, addresses, telephone numbers and IP addresses. These customer data will only be transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data set is converted into a character string. This allows the contact details to be encrypted. The "event data" mentioned above is also transmitted. Facebook - and consequently Instagram - understands "event data" to mean data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

Below we show you the cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose of use: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details.
Expiration date: after one year

Name: mid
Value: “”
Purpose of use: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_112796686124024
Value: not specified
Purpose of use: This cookie stores the log-in request for users of the Instagram app.

Expiration date: after the end of the session

Name: river
Value: ATN
Purpose of use: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112796686”
Purpose of use: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies, with external partners, and with people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be placed. You can then always decide individually whether you want to accept the cookie or not.

legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy statement or cookie policy of the respective service provider.

Instagram processes your data in the USA, among other places. Instagram and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Instagram uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. https://privacycenter.instagram.com/policy/ you can learn more about Instagram's data policies.

Pinterest privacy policy

Pinterest Privacy Policy Summary

Affected: Visitors to the website
Purpose: Optimization of our service
Data processed: Data such as data on user behavior, information about your device, your IP address and search terms.
You can find more details in the privacy policy below.
Storage period: until Pinterest no longer needs the data for its purposes
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. In Europe, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network that specializes in graphic representations and photography. The name is made up of the two words "pin" and "interest". Users can use Pinterest to exchange information about different hobbies and interests and view the respective profiles with pictures openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting images. That is why we are of course also represented on Pinterest and want to present our content appropriately outside of our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the save or pin button), search history, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. The above-mentioned log data, preset language settings and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected through our site can be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an example selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose of use: The cookie is used for authentication. For example, a value such as your “user name” can be stored in it.

Expiration date: after one year

Name: _pinterest_referrer
Value: 1
Purpose of use: The cookie stores that you came to Pinterest via our website. The URL of our website is therefore stored.
Expiration date: after the end of the session

Name: _pinterest_sess
Value: …9HRHZvVE0rQlUxdG89
Purpose of use: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps.

Expiration date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065112796686-8”
Purpose of use: The cookie contains an assigned value that is used to identify a specific routing destination.

Expiration date: after one day

Name: cm_sub
Value: denied
Purpose of use: This cookie stores a user ID and timestamp.

Expiration date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165112796686-1
Purpose of use: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details.

Expiration date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose of use: We have not yet been able to find out any further information about this cookie.

Expiration date: after one day

How long and where is the data stored?

Pinterest generally stores the data collected until it is no longer needed for the company's purposes. As soon as data retention is no longer necessary, for example to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as a person. The data can also be stored on American servers.

right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may be used for embedded Pinterest elements, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy statement or cookie policy of the respective service provider.

Pinterest processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

For more information about Pinterest’s standard contractual clauses, please visit https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.

We have tried to provide you with the most important information about data processing by Pinterest. https://policy.pinterest.com/de/privacy-policy you can learn more about Pinterest's data policies.

Blogs and Publication Media Introduction

Blogs and Publication Media Privacy Policy Summary

Affected: Visitors to the website
Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration
Data processed: Data such as contact details, IP address and published content.
You can find more details about the tools used.
Storage period: depends on the tools used
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 sentence 1 lit. b GDPR (contract)

What are blogs and publication media?

We use blogs or other means of communication on our website with which we can communicate with you and you can communicate with us. We may also store and process your data. This may be necessary so that we can display content appropriately, communication works and security is increased. In our privacy policy we generally explain which of your data can be processed. Exact details on data processing always depend on the tools and functions used. You can find precise information about data processing in the privacy policy of the individual providers.

Why do we use blogs and publication media?

Our main concern with our website is to offer you interesting and exciting content, and at the same time, your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, even write contributions yourself.

Which data is processed?

Exactly which data is processed always depends on the communication functions we use. Very often, IP addresses, user names and published content are stored. This is done primarily to ensure security, prevent spam and to be able to take action against illegal content. Cookies can also be used to store data. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the data protection declaration of the respective provider.

duration of data processing

We will inform you below about the duration of data processing if we have further information about it. For example, post and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as it is absolutely necessary to provide our services.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can also be used in publication media, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

We use the means of communication primarily on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 Para. 1 S. 1 lit. b. GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented that your data can be processed and stored by integrated publication media, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the communication functions we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information about specific tools – if available – can be found in the following sections.

Blog posts and comment functions Privacy Policy

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write posts. If you use this function, your IP address may be saved for security reasons. This way we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to recognize whether comments are spam, we can also save and process user information based on our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone involved really only votes once. Cookies may also be used for storage purposes. All data that we save from you (such as content or information about you) will remain saved until you object.

WordPress Emojis Privacy Policy

We also use so-called emojis and smileys in our blog. We probably don't need to explain exactly what emojis are. You know these laughing, angry or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to be able to transmit the emoji files to your browser.

Automattic processes your data in the USA, among other places. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can find out more about the data processed through the use of WordPress emojis in the Privacy Policy on https://automattic.com/privacy/.

External online platforms Introduction

External online platforms Data protection declaration Summary

Affected parties: visitors to the website or visitors to the external online platforms
Purpose: Presentation and optimization of our service, contact with visitors, interested parties
Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address.
You can find more details on the respective platform used.
Storage period: depends on the platforms used
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are external online platforms?

In order to be able to offer our services or products outside of our website, we also use external platforms. These are usually online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection regulations of the external platforms we use also apply. This is especially the case when our products are purchased via the platform. In other words, when there is a payment process. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, the platform can use the data collected to tailor advertisements precisely to the interests of customers and website visitors.

Why do we use external online platforms?

In addition to our website, we also want to offer our services on other platforms in order to make our services more accessible to more customers. External online marketplaces such as Amazon, eBay or Digistore24 offer large sales websites that offer our products to people who may not know our website. It can also happen that built-in elements on our site lead to an external online platform. Data that is processed and stored by the online platform used is used by the company to log the payment process on the one hand, but also to carry out web analyses on the other.

The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a platform, the evaluated data can be used to draw conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements or products. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

Please note that when using the platforms or our built-in elements, your data may also be processed outside the European Union, as online platforms such as Amazon or eBay are American companies. This may mean that you will no longer be able to easily demand or enforce your rights with regard to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective external platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often most of this data is stored in cookies. If you have your own profile on an external platform and are logged in there, data can be linked to the profile. The data collected is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective data protection declaration. If you have any questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the platform directly.

duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, Amazon stores data until it is no longer required for its own purposes. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

right of objection

You also have the right and the option to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may be used, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective external platforms.

legal basis

If you have consented that your data can be processed and stored by external platforms, this applies consent as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, if you have given your consent, your data will also be processed on the basis of a legitimate interest (Article 6 (1) (f) GDPR) to ensure fast and good communication with you or other customers and business partners. If we have integrated elements from external platforms on our website, we will only use them if you have given your consent.

Information about specific external platforms – if available – can be found in the following sections.

Etsy Privacy Policy

We use the online trading platform Etsy. The service provider is the American company Etsy Inc. In Europe, the company Etsy Ireland UC (66/67 Great Strand Street, Dublin 1, Ireland) is responsible for all Google services.

Etsy processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Etsy uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Etsy undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the standard contractual clauses and the data processed through the use of Etsy, please see the Privacy Policy on https://www.etsy.com/legal/privacy/
.

Audio & Video Introduction

Audio & Video Privacy Policy Summary

Affected: Visitors to the website
Purpose: Optimization of our service
Data processed: Data such as contact details, data on user behavior, information about your device and your IP address may be stored.
You can find more details in the relevant data protection texts below.
Storage period: Data is generally stored as long as it is necessary for the service purpose
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore obtained from the providers' corresponding servers.

These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content on our website.

If you use audio or video elements on our website, your personal data may also be transmitted to, processed and stored by the service providers.

Why do we use audio & video elements on our website?

Of course, we want to offer you the best on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and, ideally, even both. This expands our service and makes it easier for you to access interesting content. This means that in addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to use the service. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either further down in the data protection text of the respective tool or in the provider's data protection declaration. In principle, personal data is only processed for as long as it is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on the third-party providers' servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years.

right of objection

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy policies of the respective third-party providers, you can find out more about how your data is handled and stored.

legal basis

If you have consented that your data can be processed and stored through embedded audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

Spotify privacy policy

We use Spotify, a tool for music and podcasts, on our website. The service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden.

You can find out more about the data processed through the use of Spotify in the Privacy Policy on https://www.spotify.com/de/legal/privacy-policy/.

web design introduction

Webdesign Privacy Policy Summary

Affected: Visitors to the website
Purpose: Improve user experience
Data processed: Which data is processed depends largely on the services used. This usually includes IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details about this in the web design tools used.
Storage period: depends on the tools used
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with both the visual and the structural and functional design of a website. The aim is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-point of user experience is usability. This is about the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called web design tools from third parties. In this privacy policy, the category “web design” includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. This is why good and professional web design has become increasingly important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and use our services if you feel completely comfortable.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. The exact data involved depends, of course, largely on the tools used. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you read the respective privacy policy of the tools used. This is usually where you can find out which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to Google servers.

duration of data processing

How long data is processed is very individual and depends on the web design elements used. If cookies are used, for example, the storage period can be as short as a minute, but also as long as a few years. Please do your research on this. We recommend that you read our general text section on cookies and the privacy statements of the tools used. There you will usually find out which cookies are used exactly and what information is stored in them. Google font files, for example, are stored for a year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as it is necessary to provide the service. If required by law, data can also be stored for longer.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data under web design elements (mostly fonts) that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with a beautiful and professional web offering. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize this again here.

Information about specific web design tools – if available – can be found in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary

Affected: Visitors to the website
Purpose: Optimization of our service
Data processed: Data such as IP address and CSS and font requests
You can find more details about this further down in this privacy policy.
Storage period: Font files are stored by Google for one year
Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being sent to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data is stored in more detail.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block for maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a quick loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. API stands for "Application Programming Interface" and is used, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures enable Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should be noted that every Google Font request automatically transfers information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is stored and Google does not clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google style sheet. A style sheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to generally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data early, you must contact Google Support on https://support.google.com/?hl=de&tid=112796686 In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=112796686Although Google addresses data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by Google Fonts.

We also have a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use Google Font if you have given your consent.

Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read it.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. The company responsible for the European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts was formerly known as Google Web Fonts. It is an interactive directory with over 800 fonts that Google free of charge. With Google Fonts you can use fonts without uploading them to your own server. However, in order to prevent any information being transferred to Google servers, we have downloaded the fonts to our server. In this way we act in accordance with data protection regulations and do not send any data to Google Fonts.

explanation of terms used

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have covered sufficiently in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"supervisory authority" an independent public authority established by a Member State pursuant to Article 51;

Explanation: “Supervisory authorities” are always state-run, independent institutions that also have the authority to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. There is an Austrian data protection authority in Austria. data protection authorityIn Germany, each federal state has its own data protection authority.

processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"processor" a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. Processors can therefore be, in addition to service providers such as tax consultants, hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

supervisory authority concerned

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"concerned supervisory authority" a supervisory authority concerned by the processing of personal data because
a)
the controller or processor is established in the territory of the Member State of that supervisory authority,
b)
this processing has or is likely to have a significant impact on data subjects residing in the Member State of that supervisory authority, or
c)
a complaint has been lodged with that supervisory authority;

Explanation: In Germany, each federal state has its own supervisory authority for data protection. If your company is based in Germany, the respective supervisory authority of the federal state is your contact person. In Austria, there is only one supervisory authority for the entire country. supervisory authority for data protection.

Biometric data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"biometric data" personal data obtained by means of specific technical procedures relating to the physical, physiological or behavioural characteristics of a natural person which allow or confirm the unique identification of that natural person, such as facial images or dactyloscopic data;

Explanation: These are biological characteristics that are described by biometric data and from which personal data can be obtained using technical processes. These include DNA, fingerprints, the geometry of various body parts, height, but also handwriting or the sound of a voice.

file system

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"file system" any structured set of personal data accessible according to specific criteria, whether centralised, decentralised or dispersed in a functional or geographical manner;

Explanation: Any organized storage of data on a computer storage device is called a “file system.” For example, if we save your name and email address on a server for our newsletter, then this data is located in a so-called “file system.” The most important tasks of a “file system” include quickly searching for and finding specific data and, of course, securely storing the data.

Information Society Service

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Information Society Service" a service within the meaning of Article 1(1)(b) of Directive (EU) 2015/1535 of the European Parliament and of the Council (19);

Explanation: Basically, the term "information society" refers to a society that relies on information and communication technologies. As a website visitor in particular, you are familiar with various types of online services and most online services are considered "information society services". A classic example of this is an online transaction, such as purchasing goods over the Internet.

third party

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"third" a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons authorised to process personal data under the direct authority of the controller or processor;

Explanation: The GDPR basically only explains what a "third party" is not. In practice, a "third party" is anyone who is also interested in the personal data but is not one of the persons, authorities or institutions mentioned above. For example, a parent company can act as a "third party". In this case, the subsidiary is the controller and the parent company is the "third party". However, this does not mean that the parent company is automatically allowed to view, collect or store the subsidiary's personal data.

restriction of processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"restriction of processing"

the marking of stored personal data with the aim of restricting their future processing;

Explanation: One of your rights is that you can request that processors restrict your personal data for further processing at any time. To do this, specific personal data such as your name, date of birth or address are marked in such a way that further processing is no longer possible. For example, you could restrict processing so that your data may no longer be used for personalized advertising.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Consent" any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data may be processed about you. In principle, consent can of course also be given in writing, i.e. not via a tool.

Recipient

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Recipient" a natural or legal person, public authority, agency or other body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be considered recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules and in accordance with the purposes of the processing;

Explanation: Every person and every company that receives personal data is considered a recipient. This means that we and our processors are also so-called recipients. Only authorities that have an investigation mandate are not considered recipients.

Genetic data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"genetic data" personal data relating to the inherited or acquired genetic characteristics of a natural person which provide unique information about the physiology or the health of that natural person and which result in particular from an analysis of a biological sample from the natural person concerned;

Explanation: With a certain amount of effort, people can be identified using genetic data. This is why genetic data falls into the category of personal data. Genetic data is obtained, for example, from blood or saliva samples.

health data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"health data" personal data relating to the physical or mental health of a natural person, including the provision of healthcare, and which reveal information about his or her health status;

Explanation: Health data includes all stored information that relates to your own health. This is often data that is also recorded in a patient file. This includes, for example, which medications you use, X-rays, your entire medical history or, usually, your vaccination status.

Cross-border processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"cross-border processing" either
a)
processing of personal data carried out in the context of the activities of establishments in more than one Member State of a controller or processor within the Union, where the controller or processor is established in more than one Member State, or
b)
processing of personal data which is carried out in the context of the activities of a single establishment of a controller or processor in the Union but which significantly affects, or is likely to significantly affect, data subjects in more than one Member State;

Explanation: For example, if a company or other organisation has branches in Spain and Croatia and personal data is processed in connection with the activities of the branches, this is "cross-border processing" of personal data. Even if the data is processed in only one country (as in this example in Spain), but the effects for the data subject are also apparent in another country, this is also referred to as "cross-border processing".

head office

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"head office"
a)
in the case of a controller with establishments in more than one Member State, the place of its central administration in the Union, unless the decisions regarding the purposes and means of the processing of personal data are taken in another establishment of the controller in the Union and that establishment has the power to have those decisions implemented; in that case, the establishment which takes such decisions shall be considered as the main establishment;
b)
in the case of a processor with establishments in more than one Member State, the place of its central administration in the Union or, where the processor has no central administration in the Union, the establishment of the processor in the Union where the main processing activities within the activities of an establishment of a processor take place, to the extent that the processor is subject to specific obligations under this Regulation;

Explanation: Google, for example, is an American company that also processes data in the USA, but its European headquarters are in Ireland (Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland). Google Ireland Limited is therefore legally an independent company and is responsible for all Google products offered in the European Economic Area. In contrast to a head office, there are also branches, but these do not function as legally independent branches and are therefore to be distinguished from subsidiaries. A head office is therefore always the place where a company (commercial company) has its center of operations.

International Organization

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

“international organization“an international organisation and its subsidiary bodies or any other body established by or on the basis of an agreement concluded between two or more countries.

Explanation: The best-known examples of international organizations are probably the European Union or the United Nations. The GDPR distinguishes between third countries and international organizations in connection with data transfer. Within the EU, the data traffic of personal data does not pose a problem because all EU countries are bound by the requirements of the GDPR. On the other hand, data transfer with third countries or international organizations is subject to certain conditions.

Relevant and justified objection

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"relevant and reasoned objection" an objection to a draft decision as to whether there is an infringement of this Regulation or whether the measures envisaged against the controller or processor are in accordance with this Regulation, where that objection clearly indicates the significance of the risks posed by the draft decision for the fundamental rights and freedoms of data subjects and, where applicable, for the free flow of personal data within the Union;

Explanation: If certain measures taken by us as controllers or our processors are not in line with the GDPR, you can raise a so-called "relevant and reasoned objection". In doing so, you must explain the significance of the risks in relation to your fundamental rights and freedoms and possibly the free movement of your personal data within the EU.

Personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"personal data"

all information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

name
address
E-mail address
postal address
phone number
birth date
Identification numbers such as social security number, tax identification number, identity card number or registration number
Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address for the personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis in the sense of the GDPR. There are also so-called "special categories" of personal data that are also particularly worthy of protection. These include:

racial and ethnic origin
political opinions
religious or ideological beliefs
union membership
genetic data such as data obtained from blood or saliva samples
biometric data (this is information about mental, physical or behavioral characteristics that can identify a person).
health data
Data on sexual orientation or sex life

profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"profiling" any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves gathering various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs collect data about your behavior and interests on a website, for example. This results in a special user profile that can be used to target advertising to a specific target group.

pseudonymization

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"pseudonymization" the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person;

Explanation: Our privacy policy often refers to pseudonymized data. Pseudonymized data means that you can no longer be identified as a person unless other information is added. However, you should not confuse pseudonymization with anonymization. With anonymization, any personal reference is lost, so that it can only really be reconstructed with a disproportionate amount of technical effort.

Pursue

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Company" a natural or legal person carrying out an economic activity, regardless of its legal form, including partnerships or associations regularly carrying out an economic activity;

Explanation: For example, we are a company and we also carry out economic activities via our website by offering and selling services and/or products. Every company has a formal characteristic: its legal entity, such as a GmbH or an AG.

corporate group

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"group of companies" a group consisting of a controlling undertaking and its controlled undertakings;

Explanation: A “group of companies” is one in which several companies come together and are legally and financially linked to one another, but there is still a central, overarching company. For example, Instagram, WhatsApp, Oculus VR and Facebook are largely independent companies, but they are all subject to the parent company Meta Platforms, Inc.

responsible person

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"person responsible" the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the “controller”. If we pass on collected data to other service providers for processing, these are “processors”. For this, a “processing agreement (AVV)” must be signed.

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Processing"

any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or linking, restriction, erasure or destruction;

Note: When we talk about processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

Binding internal data protection regulations

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"binding internal data protection rules" measures to protect personal data which a controller or processor established on the territory of a Member State undertakes with regard to transfers or a category of transfers of personal data to a controller or processor within the same group of undertakings or group of undertakings engaged in a joint economic activity in one or more third countries;

Explanation: You may have heard or read the term “Binding Corporate Rules” before. This is the term that most often appears when it comes to binding internal data protection regulations. Such an internal rule is particularly recommended for companies (such as Google) that process data in third countries, as it means that a company commits itself to complying with data protection regulations. This rule regulates the handling of personal data that is transferred to third countries and processed there.

violation of the protection of personal data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"violation of the protection of personal data" a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed;

Explanation: For example, a "personal data breach" may occur in the event of a data leak, a technical problem or a cyber-attack. If the breach results in a risk to the rights and freedoms of natural persons, the controller must immediately report the incident to the competent supervisory authority. In addition, the data subjects must also be informed if the breach poses a high risk to the rights and freedoms of natural persons.

Representative

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the following definitions apply:

"Representative" a natural or legal person established in the Union who, designated in writing by the controller or processor in accordance with Article 27, represents the controller or processor with regard to their respective obligations under this Regulation;

Explanation: A "representative" can therefore be any person appointed in writing by us (controller) or one of our service providers (processors). Companies outside the EU that process data of EU citizens must appoint a representative within the EU. For example, if a web analytics provider has its headquarters in the USA, it must appoint a "representative" within the European Union to assume the obligations relating to data processing.

closing remarks

Congratulations! If you are reading these lines, you have really "fought" your way through our entire privacy policy or at least scrolled down to here. As you can see from the scope of our privacy policy, we do not take the protection of your personal data lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. We do not only want to tell you which data is processed, but also explain the reasons for using various software programs. Data protection declarations usually sound very technical and legal. However, since most of you are not web developers or lawyers, we wanted to take a different approach linguistically and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the data protection declaration.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible party. We wish you a pleasant time and hope to welcome you back to our website soon.

All texts are protected by copyright.

Source: Created with the Data Protection Generator Austria by AdSimple